Demographic Data
valid from July 1st, 2005

Title: Eastern Suburbs SPECTATOR

Distribution: Weekly, Friday - 42.500 copies cc-controlled circulation


The Census has qualified and classed the demographic data of the Australian population.

The SPECTATOR publishes an excerpt of this data to highlight the importance of our distribution area.

Watsons Bay:   Established Prestige
Vaucluse: Established Prestige
Diamond Bay: Established Prestige
Dover Heights: Established Prestige
Rose Bay:

Established Prestige
Urban Young

Bellevue Hill: Established Prestige
Urban Young
Bondi,
Bondi
Junction,
North
Bondi: 

Desirable Suburbia
Urban Young

Double Bay: 

Established Prestige
Desirable Suburbia

Edgecliff: Established Prestige
Desirable Suburbia
Tamrama: Urban Young
Bronte: Desirable Suburbia
Clovelly: Urban Young
Desirable Suburbia
Coogee: Desirable Suburbia
Urban Young
Multicultural
Elderly Enclave
Maroubra: Multicultural Suburbia
Kingsford: Urban low income
Kensington:

Urban Young
Multicultural Suburbia

Randwick:

Desirable Suburbia
Urban Young

Waverly:

Desirable Suburbia
Urban Young

Woolahra:

Established Prestige
Urban Young

Darlinghurst: Urban Young
Kings Cross: Urban Young
Paddington: Urban Young

Here the definitions:

Established Prestige:
Suburbs with very wealthy, well educated and professional families, living in larger houses. High levels of home ownership. Many children in non government secondary schools, dual family incomes, with high level of employment in Finance, Property and Business Services.

Desirable Suburbia:
Established better-off suburbs with many qualified and professional persons. Dual income households, with high levels of home ownership. Many persons 65+ years.

Urban Young:
Areas with many younger white collars workers and professionals, living in flats and other high density accommodation. Many rent, living as singles, couples or in group households. Many work in Finance, Property and Business services and travel to work by public transport.

Elderly Enclave:
Enclaves of older people. Particularly widows and retirees. Not necessarily poor. Many households with welfare incomes. Low vehicle ownership.

Multicultural Suburbia:
Established and stable suburban areas. High ownership of dwellings. Many married couples 55+ years old, and persons 65+ years. Many born in Europe and speak a European language.

Urban low income:
Low status urban areas. High level of people working in manufacturing, as plant operators or labourers. Many renting in flats or other high density accommodation. High use of train and other public transport.

All Information is based on the newest Cenus-Data


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